Color me up
Bring your brand to life
Client: 12 Brands
Date: 2020
Project: Branding
Role: Art Director & Product Designer
Agency: Color me up – Paris
Branding
Color me up
During the COVID pandemic, I considered returning to my original profession as an art director. I began a project (Cheffe de projet) diploma and, in parallel, created a website to help businesses relaunch their brands: Color-me-up. Through this platform, I developed twelve new brands, including Keen Cosmetics, Cerf-Cher olive oil, Solina African tea, Blend smoothies, Délices chocolate, Power beverage, Fezi soda, an artisanal ice cream brand called Gelaty, and an eco-friendly bag brand named Sac-amies.
I created each brand from the ground up. This included writing the client brief, crafting the brand name by building its story and explaining its relevance, developing a sales pitch, designing the product, modeling the packaging, defining the visual identity, and even producing a website mockup for each one.
This project became one of the most significant of my career. The experience was incredibly enriching — I poured nearly all of my expertise into it, and in return, I learned even more.
Naming & Storytelling
Each project began with defining the essence of the brand and creating a name that carried meaning, identity, and intention. A unique narrative was crafted for every brand to give it personality, emotional depth, and a story worth remembering.
Visual Identity & System
Colors, typography, textures, and symbols were carefully selected to ensure each brand expressed its own world and values. The goal was to build identities that were distinctive, coherent, and instantly recognizable across all touchpoints.
Packaging & Experience
Packaging was designed not only as a functional element, but as the first encounter between the product and the consumer. Every detail — from structure to layout — was thoughtfully shaped to create a memorable visual and tactile experience.
Questions & Answers
What services do you offer?
I offer personalized creative services including (Art direction, branding, visual communication, web design, graphic design, product and packaging design, and interior décor concepts.) My work is tailored to elevate brands with refined aesthetics, strategic storytelling, and a meticulous attention to detail. Whether you’re building a brand from the ground up or enhancing an existing identity, I’m here to help you create timeless, elegant, and meaningful design experiences that truly resonate.
How do you approach a new project?
Every project begins with understanding. I start by exploring the brand story —learning about your vision, goals, and audience —followed by a strategic analysis of your brand’s values, tone, and market positioning. Once aligned, I transition into the creative phase, crafting concepts, visuals, and design directions with intention and refinement. Throughout the process, communication remains clear and collaborative, ensuring the final result feels authentic, elevated, and perfectly aligned with your brand’s identity and purpose.
What is your project timeline?
Project timelines vary depending on the scope and complexity of the work. Smaller projects or single deliverables may take a few days to a couple of weeks, while full branding, packaging, or web design projects typically require several weeks to ensure thoughtful development and refinement. Once I understand the details of your project, I will provide a clear timeline and schedule, ensuring the process remains organized, transparent, and aligned with your expectations.
How much do your services cost?
My pricing is customized based on the scope, complexity, and level of creative involvement each project requires. Because every brand and vision is unique, I offer tailored proposals rather than fixed packages. Once I understand your needs and objectives, I’ll provide a transparent estimate that reflects the value, craftsmanship, and attention to detail invested in your project.
What platforms do you work with?
I work across industry-standard creative platforms, including Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, and Firefly), Figma, and WordPress. I also integrate AI-powered tools into my workflow where relevant. For digital or brand-focused projects, I remain adaptable to specific platforms or systems required—ensuring flexibility, compatibility, and a seamless creative process from concept to final execution.