Where Earth Meets Sky, Light Finds the World
Client: Baobab Candle Collection
Date: 2025
Project: Rebranding
Role: Art Director
Agency: L.O.V.E – Luxe – Paris
Branding
BAOBAB
Bringing Light to Life
Baobab is a luxury candle brand known for its artisanal craftsmanship and exquisite design. My role was to reimagine the brand’s visual identity, creating a new logo, packaging, and overall visual communication. This included candle boxes, gift bags, and branding materials — all designed to reflect Baobab’s elegance, heritage, and sensory experience.
Slogan: Bringing light to life.
Light Shaped by Earth, Given Soul by the Sky
This visual expresses the concept “Light Shaped by Earth, Given Soul by the Sky.”
The candle, held by baobab roots and branches, represents light formed and grounded by the earth—its craft, texture, and cultural heritage.A beam of moonlit sky descends onto the flame, giving it a spiritual, elevated presence.
This composition transforms the candle into a sacred object, born from nature and blessed by the cosmos—a piece that carries both the rootedness of soil and the poetry of the stars.
