Client: Keen – Cheval Ailé
Date: 2026
Project: Product design – Visual communication
Role: Art Direction · Product Design · Visual Communication
Agency: Independent
Keen - Cheval Ailé
Four years ago, I imagined and created the visual identity of a skincare brand I named Keen — a word chosen for its meaning: attentive, sensitive, and caring. A vision of skincare as a gesture of protection, precision, and care.
Today, I introduce a new range: Cheval Ailé.
Inspired by purity, protection, and elevation, this universe was conceived as a dreamlike, editorial, and emotional visual narrative — where skin remains untouched, even in the harshness of winter.
For this project, I developed a complete end-to-end creative approach, including:
Naming & storytelling
Art direction
Product and packaging design
Campaign visuals
A 20-second reveal film
The process began with a human and conceptual reflection on symbolism and brand narrative, and was later extended through the creation of visuals and video using AI as a tool serving artistic intention.
