Beauty from the inside out
Discover a new approach to self-care, where inner well-being and outer radiance come together in perfect harmony.
Branding
Keen Cosmetics
Beauty from the Inside Out
Keen is a beauty brand offering skincare products for both women and men. My role was to create the brand name, packaging, and overall branding. I chose the name Keen because, in English, it conveys the idea of someone caring and attentive — someone who takes care of you.
Slogan: Beauty from the inside out.
Keen for her & him
Brand Values
Authenticity: Promote authenticity by encouraging individuals to express their true inner and outer beauty.
Innovation: Constantly seek innovative ways to improve products and experiences to meet customers’ evolving needs.
Sustainability: Commit to sustainable practices to minimize environmental impact and help preserve the planet.
