Parfum de l’Aimé is a fragrance brand offering perfumes for both women and men. My role was to create the brand name, packaging, and overall branding. I chose the name “Parfum de l’Aimé” for the brand itself, and selected sub-brand names such as “Si tu m’aimes” for women and “Comme tu m’aimes” for men. The terms “l’Aimé” and “Si tu m’aimes” immediately evoke feelings of affection, love, and romance — perfectly suited for products like perfumes, which are often closely connected to emotions.

Slogan: Love can be touched.